The goal of my project is to fight the corner for smokers. Over the past few years more and more pressure has been put on smokers to STOP. We are being pushed out (literally) of buildings, workplaces places we go to to socialize and relax. We are not welcome this message is clear with Red circular signs stuck on every door of every business. We are social outcasts banished outside.
Obviously there are major health risks that come with smoking everyone knows this it is taught in schools portrayed on TV AD campaigns even large written warnings printed on the side of cigarette boxes SMOKING KILLS and now even horrific pictures printed on the side of box's and yet people still dont quit (some never will).
There is so much emphasis on the stopping smoking right now but not much on how to stop the only booklets I found were full of Super HAPPY HAPPY people with smiles on there face from ear to ear. Every smoker knows this is not a true portrayal of how you will feel whilst your body craves for nicotine, even the products out there are far from desirable, a inhalator that feels like inhaling glass, gums that taste like hair ballz, patches that look like they are for varucas,
My product draws on these raw emotions felt by smokers. By offering them a cigarette that has none of the long list of harmful side effects that a regular cigarette has but all the positive things, a way to get their nicotine in a pleasant way the feeling of something between your fingers, the same action of inhaling a cigarette even the exhaling of smoke (vapor). It also gets around the smoking ban getting smokers back inside out of the cold, No harmful effects of passive smoking, No high medical bills for the government everybody is happy
Smokers who want to quit there is a lighter strength refills to make quitting easier a long painless process
What I aim to change is how the product is marketed currently it is marketed as a pharmaceutical product something that is sold in chemists I aim to change this.
The branding of this product will be more like a new gadget in the similar sort of market as the i-phone,i-pod, the packaging will have a visual style similar to nintendo wii, but still totally original something modern and funky
There will be an ad campaign highlighting the benifits of this new revolutionary product
this statement is subject to possible changes
and may change over time....
but not tonight far too late 3am late!
If you find any veiws here offensive please
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1 comment:
So are you suggesting a product that makes you 'A HAPPY SMOKER' are you promoting a substitute or product that you can have fun with, challenge the regulations and break the rules???
Think there is something interesting here, a decoy, through actions?
How will this product be promoted, how will you engage with your audience?
A
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