Response from d&ad winner

I guess I was curious and flattered that this project is even remembered!! Where are you studying? Hope the info below helps - let me know if you need anything else - always keen to help fellow designers - it ain't easy - but keep going - try getting an agent - set commercial projects yourself - write to agencies - become their friend.....all the very best

MAINCROP 

The font was created from a collection of potatoes from the maincrop potato family.

Each potato selected for its shape, then using an apple corer and knife, carefully sculpted and formed to create the alphabet. This was done as simply as possible to create a unity across the letter forms.

Each character was photographed on a wooden board which formed the setting for the pages of the book, as part of the brief was to implement the font. The book then took on the nature of a child's alphabet zig-zag book. Facing pages giving useless and humorless information all related to potatoes, with type held in a silhouette of the potato shape. 

This book was held in a mini potato sack. (unfortunately now a bit tattered!)