damn S.W.I.NE

What I want to know

Questions I have for one of the doctors treating a swine flu patient in the hospital where I work.

I think I will e-mail him/her these questions as there is less chance of infection of swine flu

How worried should I be ?

If I have not been abroad or been in contact with any one who has been abroad 

How many Confirmed cases have there been in the UK ? 

How many worldwide ? 

Of these cases how many were fatalities

Who is most venerable from this virus ?

Where am I most likely to come into contact with this virus

Train, Bus, Public places toilets ect, door handles, light switches, stair rails ?

What is the best way of protecting myself from getting this virus

tissue, face mask, anti bacterial hand wash, wearing rubber gloves ?

public awareness campagns

Whilst researching public awareness campagns I came across a French company called Securite Routiere

Translation : In town, car accidents dont just happen to cars

Translation: Monsters drive unlicensed cabs I mean You dont know who your unliscensed cabbie is he could be a Monster

Noooooo not Miss Piggy...... Take me instead

MISS PIGGY 

R.I.P

Miss Piggy of the Muppets was the first fictional character known to have contracted Swine Flu. She contracted the illness after visiting relatives between the 1980 and 1981 seasons of “The Muppet Show”.

She is known to have infected Kermit the Frog, her physician Dr. Bunsen Honeydew, puppeteer Frank Oz, and Yoda (via Frank Oz).

When Yoda died in Return of the Jedi, it was after a long battle with Swine Flu. Miss Piggy is therefore singlehandedly responsible for the loss of thousands of years of Jedi wisdom from the years of the Old Republic

.

An infection that appears to have lain dormant since the early 1980s appears to have claimed beloved icon Kermit the Frog.

The Aporkalypse

There is a blog specially dedicated to misinformation about swine flu it is very good

swinepocalypse.com/

here are jus some of the images on there

Coughs & Sneezes spread Diseases

This is the leaflet cover & also ad for swine flu 

More swine flu adverts

Swine flu just aint Kosher

NHS advises DIAL 999

After researching online there are two main sources of information on swine flu one being the government www.direct.gov.uk

The other being the NHS www.NHS.uk

The NHS site was very interesting as it had its own diagnosis system if you thought you have the symptoms

It works by asking you a series of questions. When I tried this test the questions went somthing like this:

In the last 7 days have you:

• visited a country considered at high risk for swine flu, [help]
• been in close contact with someone known to have swine flu, or [help]
• been in close contact with someone suspected of having swine flu? [help]
• None of the above

  

After answering none of the above

The next section was

Do any of the following apply to you?

• I have pain in or across the centre of my chest (see further information)
• I have pain in my shoulder, arm or jaw
• I am severely short of breath and I can't talk in full sentences
• I have swelling around my lips, mouth, tongue or throat
• My lips, fingernails or toenails are changing colour

Please Note: We have further information to help you answer this question

After answering yes

Call 999

Your answers suggest you need to dial 999 immediately and ask for an ambulance.

 

Swine Flu

information  about swine flu is everywhere 

There is so much information that it is hard to absorb or understand

currently the most memorable campaign is catch it bin it kill it which runs

on TV and through newspapers which is very clear & informative

Other infomation is more informative  & possibly a little dull and drawn out

other infomation is more entertaining & a little less informative

but gets the catch it bin it kill it message across

My top Ten

1 Health: I have learnt that health comes above everything as if you are too ill to work you are not going to be doing much learning

2 Time management: Plan plan and plan it is far to easy to get distracted especially when ill

3 Research : getting to the library to take out the best books first is always a good idea

4 practice: Try out different ideas 

5 do not worry : Some times you have to take 3 steps back before taking one forward

6 Stick with it: once you have found your idea stick with it

7 Crit :Show as many people your work as possible to get feedback 

8 feed back: the more feedback the better some of it you may not agree with but this is still use full

9Online: I've learnt that a blog is an excellent way of showing loads of people your work

10 Dont lave everything to the last minute otherwise you end up rushing things

logo finals

Gavin Bailey   Task 7 

Thou shall not advertise…

The role of advertising

Advertising is an essential part of the marketing process. Having designed the product or service for a particular market, got the price right and distribution set up, the promotion or advertising must be done.

It is not simply telling the customer about what you are offering, it is about grabbing their attention and making them want it.

The ethics of advertising

In order to get peoples attention, advertising must stand out from the mundane everyday stream of information we are all subjected to on a daily basis. This means that people who devise advertising campaigns or design advertising materials must sometimes tread a fine line between the shocking and the offensive.

According to Advertising Standards Authority, “the main principles of the advertising standards codes are that ads should not mislead, cause harm, or offend”.

The fact that advertising can not only offend but cause harm underlines how powerful it can be. But, if we think about the advertising which makes the greatest impact upon us and sticks in our minds for longest, it is often that which pushes the boundaries of acceptability. 

One company which was considered to push the boundaries is benneton. Examples of imagery used by this company includes: Three bloody human hearts with the words black, white and yellow superimposed on them – an anti racist message in 1966, a priest and nun kissing in 1991, and in 1966 two horses copulating. These images are reproduced below.

Good and bad advertising

Good advertising, if it fulfills its purpose, must be advertising which meets the objective of the advertiser. This usually means that the sales targets are met or exceeded.  Most advertising is aimed at a particular target group, a subset of the population for whom the product or service was designed and who are the most likely to purchase it.  

However, in order to grab the attention of a particular target group, advertising can and does offend other groups for whom the advertising may not be intended.

It is therefore necessary to take care when advertising in a media form which is accessed routinely by not targeted groups.

Bad advertising, on the other hand, is advertising which does not meet the objectives of the organization which commissioned it. This mainly means that the product or service is not purchased in sufficient quantities to make it profitable.

First Things First a manifesto

First published in January 1964, Ken Garland’s manifesto proclaimed that the talent’s of designers were wasted on the “trivial pursuits” of advertising and that other thing were more worth using our skill and experience on, such as signs for streets and buildings, instruction manuals and a whole host of other, more worthy, applications.

In 2000 Ken Garland renewed his campaign to change the priorities of society away from design consumerism towards more worthwhile uses.

He proposed “a mindshift  away from product marketing
and toward the exploration and production of a new kind of meaning”. By this he meant using the visual languages and resources of design for such things as

social marketing campaigns, books, magazines, exhibitions, educational tools

and charitable causes. 

However, designers must make ends meet and need to be paid. The sad fact is that consumerism, however trivial, pays our wages and such things as “charitable causes” usually do not. 

The best compromise must be to benefit worthy causes whilst at the same time promoting commercial products. Benneton was one of the few companies that shocked people into awareness with brutal images of torture, poverty and social injustice whilst at the same time promoting its company name and therefore its products. People are more likely to purchase products from a company they believe to be socially responsible. 

TBWA Paris created these anti AIDES ad campaigns

TBWA isn't really a highly ethical design group as they have some of the biggest corperate clients around the world.

However this ad campaign did stand out to me even if the text is in french it reads any one can contract aides they did do some other ads in the campaign featuring spiders and scorpions

which caused some controversy

I think any design group that decides to tackle such pressing issues has some work ethics.

more logos

Unsure about using a logo that resembles a bull

although the v and s  make up the image

so far this is my favoroute  

own log

Card boy

Whilst researching packaging I came across graphic artist Mark James inspired by the packaging left over from sneakers (trainers to normal people). He started his own blog called card boy where he sells his work which has developed since starting with sneakers he has moved on to all sorts of different box's  

 On his website i found this vandalized ad where he claims someone did this but i think it was himself but very comical

morals of an ally cat

I also think that CSR goes beyond just caring for the environment but doing whats morally right like in the dvd where it was  wrong to fire all those workers and shut the factories. I think as a designer it is our job to make people buy certain products  to make people buy into certain brands this is our job this is what we are paid to do. But with this power comes great responsibility"spiderman". Should I as a person advertise for large fashion retail companies that abuse cheap labour in other countries that put profit above human suffering. Should I feel guilty if I do?. 

I think as designers we  should take some responsibility for how we use are skills or how they are used by others. 

I think what it comes down to are morals

i.e. would I design tobacco packaging where the my brief is to make my pack more attractive than all the others so that young people (over 18) bought this brand. Could I do that knowing that I could be shortening peoples lives and introducing cigarettes to people who may not of previously smoked. Or a similar scenario with alchohol.

overall I think this responsibility mainly falls with the companies themselves and advertising standards regulators but I think designers should have consciences on how they influence people.

CSI................. i mean CSR

Corporate Social Responsibility (CSR)

According to our UK government, corporate social responsibility (CSR) is about how business takes account of its economic, social and environmental impacts in the way it operates – maximising the benefits and minimising the downsides.”

Many companies endorse to the principles of SCR but on closer examination we find that, in practice, all they have done is to open discussion forums. These companies include such giants as Intel and Epson. The latter merely stating that part of their CSR policy was to make their product “easy to use”. 

One company, Smile Plastics, has based its entire business strategy on the recycling of plastic products. It offers a wide range of plastic products which are innovative, attractive and, above all, socially responsible. One such product is rigid plastic sheets made from recycled mobile phone cases. The batteries and electronic components are removed and the plastic cases used to form the basis of counter tops or tables. Instead of disguising the origin of the recycled materials by finely shredding melting and mixing, this company makes a point of making the distorted shapes of the old mobile cases clearly visible in the material as shown below.     

Their other innovations include shredded bank of England notes suspended in clear plastic made from corrugated conservatory roofing sheets and reject car headlamp lenses. They also make sheeting and solid shapes from children’s discarded plastic wellington boots or old bottles.

Their website http://www.smile-plastics.co.uk  makes for fascinating reading with images of materials and products made from them.

According to Colin Williamson of smile plastics, “ Every ton of plastics that we recycle saves on average about 1.5 tons of CO₂ “

I consider it my personal responsibility as a designer to embrace the principles of CSR and endeavor to minimize the impact of my designs upon the environment. Using and specifying recycled materials minimizes use of energy and the production of greenhouse gasses. 

Mama Mia ... It's 'a good

Not being very good at sewing I decided to experiment with something i knew how to work with. It will be interesting to see once the spaghetti has dried how it looks.